Director of Marketing
Company: Foothill Credit Union
Location: Arcadia
Posted on: October 3, 2024
|
|
Job Description:
Description: Position: Director of Marketing Department:
Marketing Pay Range: $104,794.37 to $130,992.96 AnnuallyFoothill
Credit Union, located in Arcadia, California, is looking for its
next Marketing leader. Are you collaborative and creative? Do you
enjoy storytelling in a way that captures the attention of your
target audience? Do you take input from others and prioritize the
development of those in your care? If so, please read on.Foothill
Credit Union is the preferred financial institution for government,
healthcare, education professionals, and students in the San
Gabriel Valley and beyond! We are looking for a Director of
Marketing to lead our very talented and experienced marketing team.
In this role, you will work closely with the Chief Strategy
Officer, executive leadership team, and other business leaders to
identify areas of opportunity that further the growth of Foothill
Credit Union. As the leader of the Marketing team, you will ensure
that the group maintains a high-performing and fun working
environment that includes close partnership with the business
development team. As Director of Marketing, you will partner with
business stakeholders to identify opportunities to inform, educate,
and promote credit union products and services to new and existing
members. This role will be critical in meeting or exceeding
strategic goals in retention, new members, loan and share
growth.The Director of Marketing is responsible for marketing,
branding, public relations, online and member communication
strategies and tactics. This role tells the rich history of
Foothill Federal Credit Union and how we serve our healthcare,
education, and government employees in our community through
marketing initiatives. This role will help to identify
opportunities to connect our products and services to current and
potential members. The Director of Marketing will work closely with
the CSO, Executive Leadership Team, Directors, Managers, and all
levels of the organization to hear the membership's needs. The
Director of Marketing manages a team of two. Summary of Essential
Duties and Responsibilities: The requirements below represent the
knowledge, skill, and/or ability required but may not be
all-inclusive. Supervisors may assign additional functions and
requirements as deemed appropriate. To perform this job
successfully, an individual must be able to satisfactorily perform
each essential duty.Direct, develop and implement SEG strategies to
effectively generate positive community coverage to tell the
Foothill story and convey our brand differences.Direct the
development and execution of various marketing promotions (both
internal and external), including the research and development of
concepts, copy, brand management, creative development,
advertising, product launch, website, digital marketing, social
media, and graphic design that align with Foothill's business goals
brand management, creative.In partnership with the CSO, responsible
for the development and execution of the credit union's annual
marketing plan Oversee the electronic marketing tools and solutions
(Hubspot, ChannelNet, etc.) to ensure maximum utilization.
Continuously looking to make improvements to our marketing
processes and targeting.Tracks ROI for marketing campaigns and
promotions and prepares board materials for CSO review.Assist the
CSO in the strategic development of marketing goals, plans, and
programs to ensure the profit growth and expansion of the CSO in
the strategic development of marketing goals, plans, and programs
to ensure the profit growth and expansion of the credit union's
products, services, and long-term member journeys.Utilizes Credit
Union data analytic tools and resources to determine ROI and
profitability of marketing campaigns.Coach, train, and provide
career development opportunities to the Marketing and Digital
Experience teams to maximize their abilities, increase their
capacity, and expand their knowledge of marketing concepts,
techniques, and strategies.Responsible for establishing goals for
the Marketing team and evaluating performance, including writing
and delivering merit increases, counseling, and coaching,
evaluating performance including writing and delivering merit
increases, counseling, and coaching of assigned team members as
needed.Member of the pricing committee - directs and develops the
new marketing promotions necessary to drive loan, membership, and
educational growth.A valid California Class C Driver's License, a
method of transportation when needed to carry out job-related
essential functions, and at least minimum automobile insurance
coverage as required by the State of CaliforniaRequirements:
Experience/Education Requirements: Bachelor's degree in marketing
or business or equivalent work experienceMinimum of four years of
leadership experience Minimum of eight years of experience in
marketing, business development, and/or market research or
equivalent research analysisFoothill Credit Union is an Equal
Opportunity Employer and does not discriminate against any team
member or applicant for employment because of race, color, sex,
age, national origin, religion, sexual orientation, gender
identity, status as a veteran, and basis of disability or any other
federal, state or local protected class. Compensation details:
104794.37-130992.96 Yearly SalaryPIaca81312b38a-25660-35694398
Keywords: Foothill Credit Union, Fullerton , Director of Marketing, Executive , Arcadia, California
Click
here to apply!
|